7 Tips to Help your Profile Stand Out On Job Boards

Blog / 7 Tips to Help your Profile Stand Out On Job Boards

by | Apr 18, 2022 | Job Seekers

LinkedIn is a great tool for job seekers because it combines your resume and your network of connections. You can share your experience, skills, qualifications as well as build and interact with your network and grow your brand as a professional.

As a job seeker, you can share your LinkedIn profile with companies to which you apply, but recruiters also use the platform for head hunting. Maintaining your LinkedIn profile can open up new job opportunities, even when you aren’t actively looking for them.

We want to share some best-practices to help you stand out from the crowd, whether you are actively searching for a new job or not. Here are our top LinkedIn profile tips.

1 | Storyteller

When building your profile, think about your personal brand. In other words, who are you and what do you want to be known for? What sets you apart from your peers?

Resumes and cover letters can be limited. LinkedIn has no limits and is your opportunity to build a narrative around your strengths and work style. Don’t be afraid to showcase a wide range of experiences and skills that will give you a greater chance to connect with someone on the platform. And we all know that connection is key in a job search.

2 | Know Your Audience

While building your brand on LinkedIn, also think about who will be reading your profile and posts. It is likely these will be other professionals or recruiters in your industry. What do these people want to see in a job candidate? Is it a set of particular skills, experiences or qualities?

Do research on job postings similar to jobs you are looking for. Build your profile and theme to speak to your ideal position. The things that are mentioned often in job descriptions are what seems to matter to these employers. Think about the qualities, skills and experiences listed as required or preferred and which apply to you. Utilize specific words and phrases that are sprinkled through these job summaries and posts. However, make sure you avoid buzzwords, such as innovative, driven, motivated and hardworking, just to name a few.

3 | A Thousand Words

A picture is worth a thousand words and on LinkedIn, it’s your calling card. It informs first impressions, so picking the right profile photo is very important. Some quick tips: make sure the photo is recent and looks like you, your face should take up about 60% of the photo (no long-distance shots), wear what you would wear to work and smile with your eyes (or as Tyra Banks calls it, “smizing”).

4 | Headliner

There is no rule that the description at the top of your profile page just has to be a job title. Instead, consider using the headline field to concisely communicate the core of who you are as a professional. It should be a sentence or a few phrases long and can highlight the specific skills you want to be known for. Pro Tip: The more specific you can be about what sets you apart from your peers, the better!

5 | Summary Matters

Your summary, or “about” section is where you can really share your personality and your story (see tip #1 for telling a story). However, this section doesn’t need to be complicated. 

  • Start by introducing yourself: who you are, what you do, what value you bring to the place you work
  • Highlight key skills, experiences and achievements
  • Talk about who you are outside of work (optional but you never know what might resonate with a recruiter, employer or professional connection)
  • End with a call to action (ask them to connect with you to discuss XYZ, contact you about speaking opportunities, etc.)

6 | Show Off

Under the “about” section is the “featured” section. Here you can showcase media, links and LinkedIn articles and posts at the top of your profile. Sharing the work that is most relevant to your personal brand and goals allows you the opportunity to show your skills in action. So link that portfolio or whatever helps you show off a little.

7 | Post and Grow

Finally, make sure that you are posting routinely to the platform to keep your profile fresh. Sharing content is a great way to establish yourself as a thought leader in your industry. Also, routinely make connections on the platform. Build those relationships and also request for recommendations. Take the time to think about who you would most value a recommendation from and personalize your request–it’s worth the effort!

Opportunities to Create Real and Thoughtful Connections

With the ever expansive nature of social media and online networking it can seem daunting to make your mark. Be real, transparent, and authentically you. Intentionally engage with like-minded individuals and professionals and stay patient and consistent as new doors to grow your network open.